Matt Lam Advisory

The Essentials Mentorship Framework

#MattLamAdvisory covers you every step of the way the minute a consumer lead comes in.

Our leaders or myself, will be sitting down with you personally to devise a catered and personalised business model for you. We will focus on your strengths to maximize the capacity of your bread and butter, while countering weaknesses to achieve your breakthrough.

Proven & relevant scripts will be provided to help you reconnect to your friends, existing clients as well as long-lost clients, then train you to present to your clients to add value and empower them, maximising your referrals as you display depth and substance. Finally, we will assist in your branding and profiling, which are necessary in this new marketing environment so that you will have the outreach for consumers to engage you for consultation services, ensuring sustainability in your career. All of these come together to form the necessary framework to survive in today’s harsh real estate marketing environment.

Once the leads starts coming in, our Essentials Framework covers from the initial connection scripts, to the follow up structure, to the presentation, objection handling, project recommendations and finally to the closing techniques; Something can go wrong every step of the way, thus we have created this Essentials Conversion framework.

Currently, we have 14 decks and counting to cover the respective aspects of real estate, catering to connection, presentation, and closing. From digital marketing to HDB Door Knock follow up structures. From The trademark Essentials presentation to the Resale Essentials: Automated Resale Profiling System (ARPS) presentation. We even provide monthly project pick of the month with the respective project pitches all written for you. Whether is it projects, resale, hdb etc, we have you covered!

Our presentation decks have been devised to catch the consumer thought process, anticipating their next thoughts to provide an authority for yourself, while they gain an alignment, a direction and an influence. Slides are just slides, numbers are just numbers. Most importantly, what is the flow and structure to ask the right questions to draw out the call to action?

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Digital Marketing Funnel

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The BIGGEST problem about digital marketing is you are always second-guessing and the emotions accompanies it! Is the problem with your scripts? Or is the problem with your leads? With our community and proven scripts with video conversations (PDPA adhered), you will learn the thought process of communication. Since the scripts wouldn’t be a variable anymore, the only variable will be quality of your leads!

We are also one of the only few divisions within Propnex to have a digital marketing funnel as part of our business model. Here, your Facebook and Pay-per-click leads will utilise a partner CRM system called Privyr, which has a comprehensive suite of useful features to help you manage your leads! Our #MattLamAdvisory resources will include a relevant and proven 30-day follow-up system to increase your conversions, after which the lead is placed within an Excel database, where it will serve both as a list for telemarketing, as well as a list that a messenger service will process to continuously send our #MattLamAdvisory exclusive hooks, newsletters and new project launch details to ensure lifetime constant triggering for your leads!

Coupled with our strong trademark presentation #TheEssentials, our conversion rates doubled, and potentially even more depth depending on how well you carry out the follow-up structure, the connection & presentation you’ve made!

With the speed at which the algorithm changes nowadays, you can certainly appreciate how important leveraging on digital community within our family, together with our resources which focuses on CONVERSION that is WITHIN your control of improvement. Come join me in MattLamAdvisory to experience the change in conversion for yourself!

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Resale Essentials

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Resale Essentials

𝗥𝗲𝘀𝗮𝗹𝗲 𝗘𝘀𝘀𝗲𝗻𝘁𝗶𝗮𝗹𝘀: 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗲𝗱 𝗥𝗲𝘀𝗮𝗹𝗲 𝗣𝗿𝗼𝗳𝗶𝗹𝗶𝗻𝗴 𝗦𝘆𝘀𝘁𝗲𝗺 (𝗔𝗥𝗣𝗦)

This is a 𝗽𝘂𝗿𝗲 𝗿𝗲𝘀𝗮𝗹𝗲 𝗽𝗿𝗲𝘀𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 on how to choose the right resales with key attributes.

As the inventory continues to decrease, the demand is gradually shifting to resale. While it is still opportunistic to capitalise on a new development, consumers continue to be priced out even with a quantum of 1.8m.

With a growing surplus of resale buyers in the market, they are also looking for answers:

1. How to choose a good resale? Maximise the chance of a capital appreciation in resale.

2. With the undersupply, resale prices are also rising, why should we still enter?

3. Resale is so dynamic, that it can cause confusion

Some factors are too good to ignore but suddenly a detrimental factor pops up. What to gain and what to lose?

4. What if we have a system to profile every resale project and unit with a click of a button?

5. How to negotiate for a resale? In such a hot market, avoid overpaying, yet you won’t want to be underpaying and outbidded, losing your dream home.

𝗜𝘀 𝗶𝘁 𝗮𝗹𝘄𝗮𝘆𝘀 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝗹𝗼𝘄𝗲𝘀𝘁 𝗽𝗿𝗶𝗰𝗲?

The whole idea is to shift the value perception that the consumers have about agents. They perceive our value as agents who shortlist and bring them around.

But what if we can shift the value to this system so that we can be unique from the rest? Now, the buyers will have to go through our agents to obtain this profile and thought process, which is our true value.

A system that is devised by our leaders Terrance Wong and Clinton Lim who are multiple platinum achievers and millionaire respectively. They are experts proficient in resale and thankful for their merging of ideas, system and though process.

I am sure with this new system, and in conjunction with our #TheEssentials trademark empowerment, we will be able to influence and guide consumers with a clear direction in the resale market.

𝐎𝐮𝐫 𝐌𝐚𝐢𝐧 𝐆𝐨𝐚𝐥: 𝐓𝐨 𝐩𝐮𝐫𝐜𝐡𝐚𝐬𝐞 𝐚 𝐫𝐞𝐬𝐚𝐥𝐞 𝐰𝐢𝐭𝐡 𝐚 𝐛𝐚𝐥𝐚𝐧𝐜𝐞 𝐨𝐟 𝐠𝐨𝐨𝐝 𝐦𝐚𝐜𝐫𝐨 𝐚𝐧𝐝 𝐦𝐢𝐜𝐫𝐨 𝐪𝐮𝐚𝐥𝐢𝐭𝐢𝐞𝐬, 𝐚𝐧𝐝 𝐚 𝐯𝐢𝐚𝐛𝐥𝐞 𝐞𝐱𝐢𝐭 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲.

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Bi-Monthly Essentials Presentation Workshop

Refining Presentation to Perfection

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Essentials Workshop (Bi-Monthly Tutorial)

Refining Presentation To Perfection

Here at #MattLamAdvisory, we have our trademark #TheEssentials presentation to run through the direction of the market. Most importantly, to provide a direction and influence without product pushing. Unique angles like why cooling measures become the right entry and how it becomes a new “Low” point, will prices really drop? Etc.

We understand that presentation can be quite daunting. We have a step by step video training on the presentation and even a framework on how to understand apply the slides.

Matthew will be personally spending 3 hours to run through and break down every slide in the following format:

1. Flow

2. Structure

3. Call To Action

Every slide must have:

1. Objective

2. Anchor

3. Questioning Technique

We are taking it one step further by incorporating 3 of our #MattLamAdvisory Millionaires and Multiple Platinum Achievers who religiously uses #MattLamAdvisory #TheEssentials presentation to share their unique insights, delivery and perspectives. This additional support is a bi-monthly tutorial to answer all doubts, questions, and most importantly, instill discipline to ensure everybody is aligned with the angles of #TheEssentials.

1. Instill discipline: watching the step by step video live.

2. Listen to new perspectives and delivery by our Millionaires

3. Answering and understanding the slides in parts

4. Split into pairs and triplets with assessors

5. Live QNA

We cover you every step of the way and now we want to make sure there is absolutely no excuse for you to influence the market collectively.

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Bi-Monthly Business Review, Networking & Orientation

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Joining a new family is always daunting, especially with the extensive resources.

Our Bi-Monthly Business Review, Networking and Orientation gives you a clear direction on the application of the resources, the direction of the market, the mindset and core values of #MattLamAdvisory

Programs and Initiatives, Objections, Business Model Planning, Market Trends and Vendors contacts will be provided.

Most Importantly, a bonus networking segment where we use a “speed-dating” concept to break the barriers and quickly get acquainted with more of #MattLamAdvisory members without all the awkwardness!

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Quarterly Recruitment Workshop

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#MattLamAdvisory Recruitment Essentials.

*Spread the One Good Day*

Step By Step Framework To Building A Team

Probably the first ever in the industry to actually have a framework to do this as I have personally gone through the process of team building from Day 1 and built a team to more than 1000 pax today while maintaining strong personal sales.

The thing is, we always model against our predecessors and do what they do as they have created a wonderful platform and set an excellent role model for us! We innovate along the way to fill in certain gaps and it manifest into something greater and that’s why we grow!

Most importantly, can we have a guide book or a step by step manual/framework to walk you through, at least how to get kickstarted, and essentially, sustain through the process without compromising on your sales.

Matthew has created this to showcase the thought process, the experience, the emotions, the expectation and documented the growth process so that our leaders, managers, aspiring managers can anticipate and prepare for the different phases.

The crucial point is how do we mentor and coach our agents? How do we facilitate a strong coaching session and how can we make our agents keep coming for more! With a proven framework and even a template to ensure that our managers/leaders will be equipped with the right skill set and vision to coach their agents.

This is the curriculum for the 2 days workshop!

Day 1

*Spread the One Good Day*

1. Purpose of Recruitment

2. How To Create A Beneficial Cycle for both recruitment & personal sales?

3. Framework To Do FB Recruitment Ads

4. Scripts To Connect With Co broke

5. Recruitment Pitch & Flow

6. QNA

Day 2

*How To Be An Effective Mentor*

1. How to plan a business model?

2. Make consultation sessions objective

3. What is your role as a Mentor?

4. How to leverage on #MattLamAdvisory Essentials Platform

5. Activities & Events Based On Respective Team Size

6. Recruitment Life Cycle

7. Recruitment Initiatives

8. QNA

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1-1 Essentials Mentorship

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The Essentials Mentorship platform ensures the fundamentals and the thought process of MattLam is replicated on demand.

As long as you maintain the discipline of constantly staying relevant and referring to the extensive resources, you are more or less guaranteed of your breakthrough and success.

The Essentials Mentorship platform helps lighten the load of leaders and managers, especially MattLam himself, so that he can spend more time with #MattLamAdvisory members for 1-1 mentorship consultations.

Personal coaching is MattLam’s passion as he enjoys the process of refining of his members’ business, bouncing ideas and process, gaining new perspectives, deep diving into member’s connecting process and presentation delivery etc.

Everyday, MattLam would set aside 5 hours between 10am to 3pm meeting his members for personal consultation (no hierarchy).

The first 70% of real estate operation is covered by The Essentials Platform. The remaining 30% is mentorship/coaching by the leaders/managers.

Rather than focusing on repetitive processes like scripting etc which can be put out into frameworks;

Focus on the aspects that matter: Refinement & Delivery

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About Matt Lam

STARS Program